Short-form content
Scroll on to see some of the campaigns
I've worked on!
Northwestern Student Affairs:
Candid Camera
What's the best way to hear from students and parents? We decided it was leaving a camera and mic in the middle of campus and letting them figure out the rest!
Candid Camera has been one of the most popular series on Northwestern's Instagram and TikTok pages. Not only do they rack up hundreds of thousands of views, but are also some of our highest engagement posts, with students tagging and shouting out their friends who appeared in the videos.
Collaborations
When creating short-form video tailored to the student-body and prospective students, we frequently collaborated with Student Groups and Organizations.
We produced platform-specific short-form content using trend-driven strategy driving 100K+ views and contributing to 150% follower growth.
See more @studentaffnu
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Studio for Marine Space
I edited two short-form documentaries on ocean waste and development in collaboration with a NatGeo-affiliated team, submitted to MIT Oceans and the Biennale Svizzera del Territorio.
Likhaya
These videos were made to advertise a non-profit startup designed to help mentor artists in the Chicagoland area.
I helped create reels spotlighting the organization's artists and their music. We produced posts that reached up to 4,500 views individually and roughly 15K views combined across the campaign.
Northwestern Crew
For two years as the team's communications chair, I built a professional, albeit fun identity for our team's socials, and helped raise over $50,000 through emails and socials.
These videos, graphics and our regatta recaps helped increase engagement and follower count by 25% over the course of a year.
Grey Panthers
Gray Panthers is an elderly rights advocacy organization based in New York.
I worked with the organization on their "Get Out and Vote" campaign. The campaign aimed to inform people in nursing homes and long term care on their right to vote.
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